The Grind that seldom sleeps..
The concept for the brand brewed my Senior year of undergrad, 08-09. Abilene was a small city so there wasn't much to do, talented folks became sleepy; it happens everywhere and I wanted to change that. I worked at the local McDonald's at the time and during a morning rush, some customers ordered coffee but it had to be the freshest possible.
After seeing the results from the first sip, that funny light-bulb went off in
my head. Why not flip this concept that caffeine wakes you up, to waking up the creative within and to pursue that dream you had? Lead by example to show that you can become successful with your dream. It's always a work in progress but I love what i'm doing, thank you.